Why CarGurus?

With a technology foundation designed to make car shopping better for both sellers and buyers, CarGurus partners with dealers to deliver informed, ready-to-buy shoppers that can drive results. We use algorithms and market data analysis to help millions of automotive shoppers search for cars and quickly identify the best deals from top-rated dealers in their local area.

Founded in 2006 by Langley Steinert, co-founder of TripAdvisor, CarGurus became an industry leader in the US by introducing new levels of transparency and efficiency to the car research and shopping experience. In 2015, we launched our Canadian site and today we are the fastest growing car shopping site in the country.

As more consumers turn to online tools to simplify the complex process of buying a car, we arm them with the essential pricing guidance and dealership ratings they need to make informed decisions. The result is that our leads and connections are prepared, serious, and ready to buy.

Why use CarGurus?
Getting started with CarGurus is easy – and completely free. You can list your inventory and receive leads at no cost, and instantly get your vehicles in front of in-market shoppers. You’ll also have access to our support team, lead reports and analysis, and deal rating badges you can add to your website.

If you upgrade to our premium products, you’ll receive direct contact information on leads, which allows you to connect faster and sell more vehicles. You also receive high-quality connections to your dealership website and lot thanks to branding and maps on all of your vehicle detail pages.

As a CarGurus customer, you also gain access to our Dealer Dashboard and premium tools that help you better price, market, and sell your inventory, and a dedicated support team that will train you on these tools and ensure that your CarGurus investment is a positive one. Find out more about working with CarGurus.