Industry pulse: Canada’s 2020 new vehicle forecast

Posted by George Augustaitis on January 21, 2020

At CarGurus, we’re always looking for ways to share more industry insights with our valued dealers. Today, our Director of Automotive Industry Analysis, George Augustaitis, dives into the economic factors that could lead to Canada’s car shoppers buying more used vehicles.

Read more
Topics: CarGurus data, industry insights, trends

Navigate 2019: Fireside chat with CarGurus CEO Langley Steinert

Posted by Sarah Pekala on January 20, 2020

“I didn’t think customers were going to buy a used car sight unseen. I really didn’t. I thought, there’s no way that’s going to happen. I’m happy to say I was wrong. And it’s not just a small trend, it’s a big trend.”

Read more
Topics: CarGurus events, dealer, industry insights, Navigate, video

Top dealer resources, stories, and highlights of 2019

Posted by Sarah Pekala on December 16, 2019

It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our archive to find our top five favorite dealer resources, stories, and highlights from the past year. We hope to continue sharing stories and best practices like these well into 2020.

Read more
Topics: CarGurus, CarGurus data, customer story, Navigate, used cars

Perry Hewitt’s digital marketing strategy tips: Navigate 2019 video

Posted by Sarah Pekala on November 26, 2019

Does this statement ring true for you? Digital marketers are drowning in tactics and struggling to figure out what marketing really is—and isn’t.

Today’s marketing environment is complex, has been disrupted by technology and tools, and is constantly changing. Nodding your head? This session from our 2019 Navigate conference might help you untangle the marketing mess.

Read more
Topics: digital marketing, Navigate, video

4 ways to handle after-hours leads

Posted by Sarah Pekala on November 21, 2019

Your dealership hours might be nine to five, but your customers’ lives are not. More and more are doing their homework—73% of car shoppers research and compare exhaustively—and a lot of it is done online. Shoppers visit 13 auto sites on average. So it’s likely that their first contact with a dealership is after regular working hours.

The worst thing you can do with customer leads is let them sit, so there’s extra pressure on dealers to respond even when the physical shop may be closed. Here are four ways to capture and address those after-hours leads.

Read more
Topics: digital marketing, leads, Marketing tips

Takeaways from Navigate 2019: How to optimize your Google My Business listing

Posted by Sarah Pekala on November 11, 2019

mobile-first-design-navigate-cover

In the early days of the internet, websites were created with the desktop experience in mind. Mobile sites were an afterthought. Today, all websites are developed to be used on any device—desktop, mobile, or tablet—and the best websites are designed to be mobile-first.

Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at last month’s Navigate conference on the importance of creating a dealership web experience that’s mobile first. In their presentation, Why Mobile First Design is Mission-Critical to Your Dealership Success, Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices. You can download their entire presentation deck here.

Read more
Topics: digital marketing, Navigate, search engine marketing

A car dealer’s guide to videography

Posted by Meg Bernazzani on November 7, 2019

Dealers are no doubt aware of the impact a decent set of photos can have on a used car shopper, but video takes things one step further because it’s the next best thing to seeing a car in person. More and more retailers are using walkaround videos to show off their inventory, but as with any form of advertising, there’s a right way and a wrong way to do it.

We explain the dos and don’ts of producing a top-quality used car video that’s guaranteed to catch shoppers’ attention.

Read more
Topics: digital marketing, Marketing tips, video

Guy Kawasaki’s 7 lessons for car dealers: Navigate 2019

Posted by Sarah Pekala on October 31, 2019

Guy-Kawasaki-photo

Last week, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.

At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”

Read more
Topics: CarGurus events, dealers, Navigate

Highlights from CarGurus Navigate

Posted by Sarah Pekala on October 25, 2019

And just like that, CarGurus’ first ever Navigate automotive conference has ended! Over the course of two inspiring days, almost 400 dealers, industry partners, and auto experts representing 28 U.S. states and four countries, gathered at Boston’s Hynes Convention Center to share ideas and grow their businesses. To everyone who attended this year’s first-ever Navigate conference—thank you, and see you next year! 

Read more
Topics: CarGurus events, Navigate

Your ultimate guide to attending Navigate

Posted by Meg Bernazzani on October 9, 2019

We can’t believe CarGurus’ inaugural automotive conference, Navigate, is right around the corner. Soon, dealers from around the world will be here taking it all in: inspiring keynotes and spotlights, highly-actionable takeaways in every breakout session, and a jam-packed Innovation Hall.

Before you pack your bags and head to Boston, Massachusetts though, read this guide so you can get the most out of Navigate.

Read more
Topics: CarGurus events, Navigate