Your ultimate guide to attending Navigate

Posted by Meg Bernazzani on October 9, 2019

We can’t believe CarGurus’ inaugural automotive conference, Navigate, is right around the corner. Soon, dealers from around the world will be here taking it all in: inspiring keynotes and spotlights, highly-actionable takeaways in every breakout session, and a jam-packed Innovation Hall.

Before you pack your bags and head to Boston, Massachusetts though, read this guide so you can get the most out of Navigate.

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Topics: CarGurus events, Navigate

3 simple steps for improving your dealership website

Posted by Lydia Thein on October 7, 2019

Most dealers say their website is their highest converting tool. However, in my role as a CarGurus account manager, I often see a one-size-fits-all approach to dealership websites. They’re missing any personality or wow factor, and they can be difficult to use. Together, these website issues don’t make me want to explore the inventory on the site or submit a lead for a vehicle that fits my search.

There are plenty of ways to optimize your website for shoppers though, whether you maintain your website in house, or you rely on a website host to keep it up to date. Here are three things we suggest doing to improve your website.

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Topics: best practices, digital marketing, website optimization

Google Ads to remove average position metric

Posted by Meg Bernazzani on September 30, 2019

Since Google Ads (formerly called Adwords) launched, the average position metric has been a key performance indicator for many marketers. If you produce or receive Google Ads reports, then you’ve probably seen this metric.

But, as of today, September 30, 2019, Google Ads is sunsetting the metric. Since it’s one of the oldest and most popular metrics among users, we thought we’d brief you on the update. Here’s everything you need to know about the change.

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Topics: Google Ads, metrics, paid search, search engine marketing

What sets CarGurus apart from the competition in Canada

Posted by Meg Bernazzani on September 26, 2019

Purchasing a used car can be a stressful experience, especially when you’re unsure of the car’s exact value. Still, used car sales continue to grow at a faster pace than new car sales in Canada. Experts say affordability, as compared to new cars, as well as the higher quality and increased reliability of used cars in today’s market are driving this trend.

New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. In fact, a recent study showed 90% of Canadians go online to research their next car purchase, and 87% say that a positive experience on a website influences their purchase decision—that’s where CarGurus has the advantage.

Car shopping on CarGurus is simple and user-friendly. We make it easy for consumers to find great deals from top-rated dealers. Our focus on transparency and efficiency results in informed, engaged shoppers that drive results for dealers.

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Topics: CarGurus, IMV, sales, transparency

Hear from dealers and speakers: Why Navigate?

Posted by Meg Bernazzani on September 23, 2019

navigate-promo-video

Join hundreds of dealers, partners, and industry experts at Navigate in Boston this October 22-23. Navigate is your ticket to actionable marketing tactics, game-changing strategies, and unparalleled inspiration that will help you take your dealership to the next level. Not convinced? Here’s what dealers and speakers attending this new kind of auto conference are most looking forward to:

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Topics: CarGurus events, Navigate

Understanding the what and why of retargeting

Posted by Meg Bernazzani on September 12, 2019

You visit a website to check out a pair of shoes you’ve been eyeing. You leave without buying them. You visit TSN to check a score, then sign into Facebook to look at your newsfeed, and so on. Suddenly, you notice there are ads for the very shoes you were looking at following you around the web.

Maybe you ignore the ads at first, but after seeing the shoe ad for the tenth time, you decide to go back to the website and buy them.

That’s retargeting at work—and we’ve probably all had this experience in today’s digital age.

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Topics: digital marketing, display advertising, retargeting

Convince your boss to let you attend Navigate in 4 easy steps

Posted by Meg Bernazzani on August 29, 2019

You’re convinced that you want to attend Navigate 2019, and you know just how much value you’ll get out of it. Now it’s time to convince your boss.

Most managers will be focused on the cost of attending—both the dollars and the time—so you’ll need to focus on why the investment is worth it. We’ve got you covered though! Use these four tips to make the conversation a bit easier and persuade your boss to let you attend:

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Topics: CarGurus events, Navigate

Next wave of Navigate speakers announced: hear from leaders at TripAdvisor, Google, and more

Posted by Meg Bernazzani on August 8, 2019

We hope you have your calendars marked for Navigate, CarGurus’ first-ever automotive conference coming this October.

This one-of-a-kind event is designed for dealers and is sure to become the go-to place to get inspired and gain valuable industry insights, year after year. We’ve got an outstanding agenda planned, networking opportunities galore, and we’re thrilled to announce a new wave of top-notch speakers at Navigate. They come from some of the most recognizable brands and others that are pushing the envelope in marketing and sales.

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Topics: CarGurus events, CarGurus news, Navigate

CarGurus launches new CPO Partner Program to support dealers in Canada

Posted by Meg Bernazzani on July 30, 2019

We’re incredibly excited to share that CarGurus has partnered with OEMs in the Canadian market to launch its Certified Pre-Owned (CPO) Partner Program. This new program makes it easy for consumers to see the difference between manufacturer-certified vehicles and dealer-certified vehicles on CarGurus. Signing on as the first partners are Kia Canada and GM Canada.

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Topics: CarGurus news, CPO

Navigate 2019 early bird ticket pricing extended until July 31st

Posted by Meg Bernazzani on July 18, 2019

Regret missing the early bird ticket sale for Navigate 2019? Due to popular demand, we’re extending the deadline. From now until July 31st, a limited number of early bird tickets will be available online. That’s about two more weeks to save 30% on tickets to Navigate, CarGurus’ inaugural automotive conference packed with industry trends and insights for helping your dealership get better results.

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Topics: CarGurus events, CarGurus news, Navigate