We’re launching a new look to the CarGurus Search Results Page (SRP) this week that will improve shopper engagement.
Search results on the desktop experience will be shown in tiles, allowing for a larger photo, and direct lead and phone connections from the SRP. The new layout improves the likelihood that a shopper submits a lead—resulting in more leads from more shoppers.
As part of our ongoing commitment to partner with our customers during this crisis, we wanted to let you know that we are extending our 50% discount for all dealer customers through May.
The details are exactly the same as they were in April: you don’t need to ask for it, it will apply to all subscription services provided in May, and you’ll continue to receive your full level of CarGurus service. It’s part of our dedication to doing what we can to help you navigate your way through this situation and back to normal business operations.
It’s worth mentioning that those normal business operations will return. In fact, we’re still seeing considerable shopping activity in our Canadian marketplace, and it’s possible that we’ll see a surge of car buying activity when dealerships reopen and those customers regain their confidence. The pent-up demand for vehicles will still be there, and dealerships who start building a pipeline through digital marketing and relationship-building now will be better positioned to take advantage of it.
In the wake of the coronavirus pandemic, car shopping has changed in the blink of an eye. Join us for a live discussion on Wednesday, April 8 at 1pm ET with a panel of digital advertising experts from Facebook, Bosak Motors, and CarGurus. They’ll explore the impact of COVID-19 and how dealers can optimize their digital marketing strategy for a return on investment now and in the future.
In this webinar, you’ll learn how to:
- Adapt to evolving shopper trends during these unprecedented times
- Strategically incorporate social platforms in your digital advertising mix
- Measure and optimize your digital marketing performance
The COVID-19 pandemic is rapidly reshaping large parts of our daily lives – more quickly than some businesses can adapt. In our industry, dealers, vendors, and OEMs are facing incredible uncertainty and business pressures as consumers stay home and governments shut down operations.
CarGurus is determined to be a supportive partner through this situation. That’s why we wanted to let you know that due to the incredible impact of the virus and the restrictions being put in place across the country, we have decided to make some temporary changes to free and paid CarGurus Listings services, effective 4/1.
Specifically, we’re offering a suspended activity option to our paying customers who choose to cancel their subscriptions with us due to the crisis, whether their states were shut down by official orders or not. Our goal is to give our customers immediate financial relief while maintaining the best possible shopping experience for our car-buying audience, as well as giving our dealers a jump start when they’re ready to get back to business after the situation returns to normal. Here are the details of the suspended activity option:
The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year:
(The following email went out to our dealer customers on 3/19. We’ve heard that it didn’t reach everyone we wanted to, so we’re republishing it here.)
One of CarGurus’ core values is Integrity – and that drives our commitment to being a partner in the community. As the COVID-19 situation continues to unfold around the world, we wanted to let you know that we at CarGurus are thinking of all our customers and partners, hoping you, your family, and your employees are safe.
It’s an unprecedented situation, and we, like you, are working hard to adapt to the rapidly evolving circumstances. We know the crisis is already hitting many dealers hard, but the impact is varied. Some areas are nearing total shutdown, others are not yet impacted. Similarly, our lead volumes remain surprisingly strong in many regions, while they’re weaker in harder-hit areas.
Whatever your situation is, we’re committed to trying to give you the support you need to reach your best possible results during this challenging time. To that end:
We hope that you and your dealership employees are staying well during this challenging time.
As developments around COVID-19 continue to evolve, we understand you are working hard to figure out how to deal with it while continuing to safely serve customers and employees. Some of our dealer customers have shared steps they’re taking to keep people safe at their dealerships and do more business digitally. We’ve compiled all of them below to help you navigate the ongoing situation.
Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, car shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report that they were uncertain or changed their mind about the dealership they bought their vehicle from.
The decision to choose one dealership over another is influenced by several factors—one of the most important being transparency. Dealer reviews provide the transparency shoppers need to make informed an informed decision about where to buy. Transparent dealers are trusted dealers—they’re our Top Rated Dealers. Here are three quick ways to manage your reputation and build trust in your dealership:
Today’s the day! Congratulations to all the dealers recognized as winners of the 4th annual CarGurus Top Rated Dealer Awards. Based on real car shoppers’ reviews across Canada, this award celebrates an exclusive group of car dealers for their exceptional service and commitment to customer satisfaction. Each dealer in this group had an average dealer rating of 4.5 stars or higher in 2019.
At CarGurus, we’re always looking for ways to share more industry insights with our valued dealers. Today, our Director of Automotive Industry Analysis, George Augustaitis, dives into the economic factors that could lead to Canada’s car shoppers buying more used vehicles.