Last week, CarGurus hosted a virtual Dealer Insights Summit to provide Canadian dealers with actionable tactics and targeted insights around today’s unique environment. The event featured exclusive insights into current consumer sentiment, pro tips for using CarGurus tools, a live Canadian dealer panel discussion, and more. Below are four important takeaways from the online event.
As shoppers turn more and more to online resources to conduct research and make purchases, digital retail has become key to success. Especially in today’s unique environment when most shoppers would prefer to use contactless services when buying a car, car dealers must continue to find new ways to reach and convert shoppers. That’s why we’ve launched CarGurus Delivery Indicator, a new product that makes it easy for you to sell and deliver your vehicles to car shoppers across the nation.
As dealerships begin to get back to business, we realize it’s more important than ever that we support our dealer partners, which is why the CarGurus Product teams have been hard at work building new features and product updates. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
As dealerships look forward to reopening their doors, they’re thinking about how to do it safely. Since the COVID-19 virus can survive on many types of surfaces, concerns about transmission has set new expectations for car cleanliness. Your customers will expect a different kind of safety protocol for disinfecting cars—whether it’s for test drives or service appointments—and interacting with the public. So it’s important that you clearly communicate the steps you’re taking to keep them safe.
We want to highlight the key initiatives our Consumer Marketing team are working on to drive consumer adoption of the vital Contactless Services dealers like you are providing right now.
We’ve added an onsite banner on cargurus.com that promotes safer shopping with CarGurus. Shoppers will also see an expandable modal window on the homepage explaining the new filters and what they mean.
While the COVID-19 crisis is showing signs of easing, we understand that business won’t be back to near normal levels in the short run. To help our customers transition back into full operations, we are extending a 20% discount for all Canadian dealer customers in June.
The discount works exactly the same as the discounts in April and May: all subscribing dealers will receive it automatically, it will apply to all subscription services provided in June, and those dealers will continue to receive their full level of CarGurus service.
We’ve mentioned before that we expect that car buying demand to return as consumers regain their confidence and dealership operations resume. Now we can report that we have started to see a slow but steady return of shopper interest on our site – both search activity and lead submissions have increased week over week throughout April and dealerships who start building a pipeline through digital marketing and relationship-building now will be better positioned to take advantage of it.
Learn more or get suggestions
We continue to collect resources and information about dealing with the virus and changing business conditions in our Driving Difference page. Take a look for suggestions for doing more business digitally, keeping customers and employees safe, and continuing to run your dealership.
We hope you continue to stay safe and that your business gets back to normal as quickly as possible. If you have any questions, please reach out to your account manager or call 800-CARGURUS. We’re here to help.
While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
To say COVID-19 has disrupted the auto industry is an understatement. The global pandemic is continuing to sweep the world, forcing car shoppers to re-evaluate their purchase plans and change their shopping behaviours. Despite the constantly evolving situation, dealers who are able to adapt still have the opportunity to bring in business and stay connected to their customers.
Here are five key takeaways from our soon-to-be-released global COVID-19 Sentiment Study that you can use to adapt your business strategy to today’s new normal.
CarGurus recently hosted a webinar with Facebook and Bosak Motors to discuss digital marketing trends for a new 2020. The participants shared many key insights over 30 minutes. Here are four important takeaways:
Update your marketing messages for the moment
Make sure to update your creative and messaging to communicate exactly what’s happening at the dealership right now. Bosak Motors updated all their messaging to advertise the services they’re offering to help keep customers safe, such as home delivery, contactless services, and online vehicle sales.