Posts by Meg Bernazzani
We can’t believe CarGurus’ inaugural automotive conference, Navigate, is right around the corner. Soon, dealers from around the world will be here taking it all in: inspiring keynotes and spotlights, highly-actionable takeaways in every breakout session, and a jam-packed Innovation Hall.
Before you pack your bags and head to Boston, Massachusetts though, read this guide so you can get the most out of Navigate.
Since Google Ads (formerly called Adwords) launched, the average position metric has been a key performance indicator for many marketers. If you produce or receive Google Ads reports, then you’ve probably seen this metric.
But, as of today, September 30, 2019, Google Ads is sunsetting the metric. Since it’s one of the oldest and most popular metrics among users, we thought we’d brief you on the update. Here’s everything you need to know about the change.
Purchasing a used car can be a stressful experience, especially when you’re unsure of the car’s exact value. Still, used car sales continue to grow at a faster pace than new car sales in Canada. Experts say affordability, as compared to new cars, as well as the higher quality and increased reliability of used cars in today’s market are driving this trend.
New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. In fact, a recent study showed 90% of Canadians go online to research their next car purchase, and 87% say that a positive experience on a website influences their purchase decision—that’s where CarGurus has the advantage.
Car shopping on CarGurus is simple and user-friendly. We make it easy for consumers to find great deals from top-rated dealers. Our focus on transparency and efficiency results in informed, engaged shoppers that drive results for dealers.
Join hundreds of dealers, partners, and industry experts at Navigate in Boston this October 22-23. Navigate is your ticket to actionable marketing tactics, game-changing strategies, and unparalleled inspiration that will help you take your dealership to the next level. Not convinced? Here’s what dealers and speakers attending this new kind of auto conference are most looking forward to:
You visit a website to check out a pair of shoes you’ve been eyeing. You leave without buying them. You visit TSN to check a score, then sign into Facebook to look at your newsfeed, and so on. Suddenly, you notice there are ads for the very shoes you were looking at following you around the web.
Maybe you ignore the ads at first, but after seeing the shoe ad for the tenth time, you decide to go back to the website and buy them.
That’s retargeting at work—and we’ve probably all had this experience in today’s digital age.
You’re convinced that you want to attend Navigate 2019, and you know just how much value you’ll get out of it. Now it’s time to convince your boss.
Most managers will be focused on the cost of attending—both the dollars and the time—so you’ll need to focus on why the investment is worth it. We’ve got you covered though! Use these four tips to make the conversation a bit easier and persuade your boss to let you attend:
We hope you have your calendars marked for Navigate, CarGurus’ first-ever automotive conference coming this October.
This one-of-a-kind event is designed for dealers and is sure to become the go-to place to get inspired and gain valuable industry insights, year after year. We’ve got an outstanding agenda planned, networking opportunities galore, and we’re thrilled to announce a new wave of top-notch speakers at Navigate. They come from some of the most recognizable brands and others that are pushing the envelope in marketing and sales.
We’re incredibly excited to share that CarGurus has partnered with OEMs in the Canadian market to launch its Certified Pre-Owned (CPO) Partner Program. This new program makes it easy for consumers to see the difference between manufacturer-certified vehicles and dealer-certified vehicles on CarGurus. Signing on as the first partners are Kia Canada and GM Canada.
Regret missing the early bird ticket sale for Navigate 2019? Due to popular demand, we’re extending the deadline. From now until July 31st, a limited number of early bird tickets will be available online. That’s about two more weeks to save 30% on tickets to Navigate, CarGurus’ inaugural automotive conference packed with industry trends and insights for helping your dealership get better results.
Social media platforms help you connect with buyers, increase awareness about your dealership, and ultimately, boost your leads and sales. And with nearly 3 billion social media users worldwide, it’s clear that social media should be an essential part of your digital marketing strategy. That’s why we let you link to your dealership’s social media profiles right from your CarGurus listings.