Posts by Meg Bernazzani
Last week, one of our Gurus, Audrey, had the chance to attend Google’s Think Auto 2019. The event was packed with interesting insights and takeaways for those in the automotive industry. One interesting topic that came up was the idea that changing customer desires and technological disruption are pushing the Canadian automotive industry to a competitive tipping point. In other words, to win in today’s market, dealers need to make data their competitive advantage.
At CarGurus, we’re always looking for ways to share more industry insights with our valued dealers. Today, our Director of Automotive Industry and Economic Analysis, George Augustaitis, takes a look at the ZEV landscape in Canada.
The Chevrolet Bolt and Nissan Leaf are poised to lead EV market in Canada
The Chevrolet Bolt and Nissan Leaf brands are both primed to take advantage of the new federal ZEV credit in Canada. Both vehicles are produced in the US and the days’ worth of supply for both vehicles is over 100. As of April 2019, Chevrolet Bolt had 191-days’ worth of supply and the Nissan Leaf had 128, meaning the US is well stocked and both OEMs can focus on shipping inventory to meet demand in Canada created by the ZEV federal program. This creates the fundamental base that will allow the brands to act quickly and take advantage of early demand of the ZEV program.
We’re excited to share that we’ll be hosting our second annual CG x Virtual Dealer Insights Summit on July 17 from 11am to 2:30pm ET. The 3.5-hour dealer education summit is designed specifically for busy car dealers looking to learn how digital can help boost their bottom line.
It’s official: Navigate 2019 is coming to Boston, Massachusetts! In October, hundreds of car dealers, partners, and industry experts will converge at the Hynes Convention Center for two days of inspiring discussions, educational sessions, networking, and more.
Designed specifically for car dealers determined to sell more cars, we’ll share everything from actionable marketing tactics to high-level strategies from industry executives. Navigate will give you all the information you need to accelerate growth at your dealership.
There is no underestimating the value of high-quality car photography. Customers can tell a lot about your dealership from your advertising images, which are often the first impression a customer gets of a car.
New models benefit from polished manufacturer stock shots, while used vehicles don’t enjoy the same luxury and require a bit more effort. Get it right though, and you immediately showcase the car’s best qualities in plenty of detail, immeasurably boosting your chance of a sale.
However, photography is easy to get wrong–and a lot of businesses do exactly that. A lack of know-how or the scramble to get images online frequently leads to poor-quality shots that leave the viewer unclear about what they’re looking at and questioning the dealership’s professionalism. If you want to sell more cars, then you can’t cut corners with photography. If you have the budget for a professional then go for it–but handling your pictures in-house is perfectly doable whether you’re a veteran photographer or a novice with a smartphone.
CarGurus recently announced the winners of its inaugural Editor’s Choice Used Car Awards. The awards are based on several factors, including popularity, availability, and expert review scores.
If your dealership sells any of these vehicles, share the award on social media and use it as an additional selling point for each of the winning vehicles. Here’s the list of this year’s winners:
With the average monthly car payment roughly $660, Rob Carrick of the Globe and Mail says consumers are spending too much money on cars. Carrick offered some financial rules for buying a car, and he dug into the data from CarGurus’ Price Trends tool to back his recommendations. Check out his advice here:
Congratulations to the dealerships that were recognized today in the 3rd annual CarGurus Top Rated Dealer Awards!
Based on reviews from car shoppers across the country, these annual awards celebrate a select group of car dealers for their exceptional service and commitment to customer satisfaction. The winning dealers have the highest ratings from shoppers on the CarGurus platform. In this 3rd year of the awards, we were happy to see a 41% increase in the number of qualifying dealers compared to last year.
Competition is fierce in the auto industry, but dealers can set themselves apart with the right marketing strategy. Ashley Karr, CarGurus’ VP of Global B2B Marketing, outlines five digital marketing tactics dealers should put into action to drive more business this year. Check out page 22 for the full article: