Posts by Sarah Pekala
As dealerships look forward to reopening their doors, they’re thinking about how to do it safely. Since the COVID-19 virus can survive on many types of surfaces, concerns about transmission has set new expectations for car cleanliness. Your customers will expect a different kind of safety protocol for disinfecting cars—whether it’s for test drives or service appointments—and interacting with the public. So it’s important that you clearly communicate the steps you’re taking to keep them safe.
We want to highlight the key initiatives our Consumer Marketing team are working on to drive consumer adoption of the vital Contactless Services dealers like you are providing right now.
We’ve added an onsite banner on cargurus.com that promotes safer shopping with CarGurus. Shoppers will also see an expandable modal window on the homepage explaining the new filters and what they mean.
While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
CarGurus recently hosted a webinar with Facebook and Bosak Motors to discuss digital marketing trends for a new 2020. The participants shared many key insights over 30 minutes. Here are four important takeaways:
Update your marketing messages for the moment
Make sure to update your creative and messaging to communicate exactly what’s happening at the dealership right now. Bosak Motors updated all their messaging to advertise the services they’re offering to help keep customers safe, such as home delivery, contactless services, and online vehicle sales.
The COVID-19 pandemic is rapidly reshaping our daily lives and we continue to be impressed by the creative ways our dealer partners are evolving their businesses in this new environment. Now, more than ever, our Engineering and Product teams at CarGurus are working hard to develop products to support dealers and continue connecting them with shoppers.
Starting today, CarGurus customers can highlight any contactless services that their dealership is offering directly on CarGurus. Shoppers can filter their search results based on five contactless services:
The outbreak of COVID-19, more often referred to as Coronavirus, has had an unprecedented effect on the world. Along with managing the changes to our daily lives, stress and anxiety about the virus can have a considerable negative impact on our mental and physical health.
Here’s a list of coping strategies that have helped us manage the day-to-day of these uncertain times:
- Stay connected: Today’s technology makes it easy to stay in touch with loved ones. From FaceTime to Zoom, the resources for face to face are endless.
- …But not too connected: While it is important to keep up to date on the news, and daily coronavirus developments, limiting your daily consumption can help protect your mental health.
- Self-care: Taking care of yourself is key to making it through social distancing, quarantining, lockdowns, and life! While many may have had their daily routines flipped on their head, attempting to maintain a sense of normalcy or routine can aid in reducing stress.
During a time of global pandemic, it is important that we manage our expectations and be kind with ourselves and others. The entire CarGurus team is here to support you. We’ve compiled a list of resources to provide helpful tips, reliable information, and stress-free, fun ways to pass the time.
We’re launching a new look to the CarGurus Search Results Page (SRP) this week that will improve shopper engagement.
Search results on the desktop experience will be shown in tiles, allowing for a larger photo, and direct lead and phone connections from the SRP. The new layout improves the likelihood that a shopper submits a lead—resulting in more leads from more shoppers.
As part of our ongoing commitment to partner with our customers during this crisis, we wanted to let you know that we are extending our 50% discount for all dealer customers through May.
The details are exactly the same as they were in April: you don’t need to ask for it, it will apply to all subscription services provided in May, and you’ll continue to receive your full level of CarGurus service. It’s part of our dedication to doing what we can to help you navigate your way through this situation and back to normal business operations.
It’s worth mentioning that those normal business operations will return. In fact, we’re still seeing considerable shopping activity in our Canadian marketplace, and it’s possible that we’ll see a surge of car buying activity when dealerships reopen and those customers regain their confidence. The pent-up demand for vehicles will still be there, and dealerships who start building a pipeline through digital marketing and relationship-building now will be better positioned to take advantage of it.
In the wake of the coronavirus pandemic, car shopping has changed in the blink of an eye. Join us for a live discussion on Wednesday, April 8 at 1pm ET with a panel of digital advertising experts from Facebook, Bosak Motors, and CarGurus. They’ll explore the impact of COVID-19 and how dealers can optimize their digital marketing strategy for a return on investment now and in the future.
In this webinar, you’ll learn how to:
- Adapt to evolving shopper trends during these unprecedented times
- Strategically incorporate social platforms in your digital advertising mix
- Measure and optimize your digital marketing performance
The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year: