How to succeed with CarGurus Delivery Indicator

Posted by Meg Bernazzani on June 8, 2020

As shoppers increasingly conduct research and make purchases online, digital retail is key to succeeding in today’s tech-driven automotive industry. Shoppers are searching on CarGurus to find the best deals for their next car – for you, it’s just a matter of reaching them with the right vehicles. 

Get started on CarGurus Delivery Indicator

  • Identify your delivery costs and capacity, especially if you partner with a vendor for delivery logistics 
  • Decide how you want to reach buyers with CarGurus Delivery Indicator
    • Choose your delivery radius 
    • Decide if and how much to charge buyers for delivery 
    • Identify vehicles to list for delivery – you can exclude vehicles below a certain price from the program
  • Write out a return policy that includes a 14-day return option for vehicles that don’t match their description

Maximize your success 

  • Regularly ensure your vehicle descriptions, trim, and options are accurate 
  • Price your stock with a good distribution of great, good, and fair deals 
  • Provide the right customer experience 
    • Build trust by responding to inquiries quickly 
    • Explain what the online purchase process consists of for your shopper
    • Video chat with the shopper to honestly showcase the good and the bad of your vehicles 
    • Review the vehicle description, trim, and options listed on CarGurus for the vehicles that the shopper is interested in
  • Review metrics such as: 
    • The number of vehicles you’ve shipped 
    • The amount VDP views and leads from CarGurus Delivery listings – find this in your Dealer Dashboard! 
    • The walk-in traffic from shoppers who traveled further distances to your dealership
A delivery vehicle may require more effort and digital solutions than an in-person experience, but following these steps will help you satisfy more happy customers. To learn more about participating, call 800-CARGURUS.
Topics: delivery, product updates