Convince your boss to let you attend Navigate in 4 easy steps

Posted by Meg Bernazzani on August 29, 2019

You’re convinced that you want to attend Navigate 2019, and you know just how much value you’ll get out of it. Now it’s time to convince your boss.

Most managers will be focused on the cost of attending—both the dollars and the time—so you’ll need to focus on why the investment is worth it. We’ve got you covered though! Use these four tips to make the conversation a bit easier and persuade your boss to let you attend:

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Topics: CarGurus events, Navigate

Next wave of Navigate speakers announced: hear from leaders at TripAdvisor, Google, and more

Posted by Meg Bernazzani on August 8, 2019

We hope you have your calendars marked for Navigate, CarGurus’ first-ever automotive conference coming this October.

This one-of-a-kind event is designed for dealers and is sure to become the go-to place to get inspired and gain valuable industry insights, year after year. We’ve got an outstanding agenda planned, networking opportunities galore, and we’re thrilled to announce a new wave of top-notch speakers at Navigate. They come from some of the most recognizable brands and others that are pushing the envelope in marketing and sales.

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Topics: CarGurus events, CarGurus news, Navigate

CarGurus launches new CPO Partner Program to support dealers in Canada

Posted by Meg Bernazzani on July 30, 2019

We’re incredibly excited to share that CarGurus has partnered with OEMs in the Canadian market to launch its Certified Pre-Owned (CPO) Partner Program. This new program makes it easy for consumers to see the difference between manufacturer-certified vehicles and dealer-certified vehicles on CarGurus. Signing on as the first partners are Kia Canada and GM Canada.

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Topics: CarGurus news, CPO

Navigate 2019 early bird ticket pricing extended until July 31st

Posted by Meg Bernazzani on July 18, 2019

Regret missing the early bird ticket sale for Navigate 2019? Due to popular demand, we’re extending the deadline. From now until July 31st, a limited number of early bird tickets will be available online. That’s about two more weeks to save 30% on tickets to Navigate, CarGurus’ inaugural automotive conference packed with industry trends and insights for helping your dealership get better results.

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Topics: CarGurus events, CarGurus news, Navigate

Product update: add your Instagram profile to your CarGurus account

Posted by Meg Bernazzani on July 15, 2019

Social media platforms help you connect with buyers, increase awareness about your dealership, and ultimately, boost your leads and sales. And with nearly 3 billion social media users worldwide, it’s clear that social media should be an essential part of your digital marketing strategy. That’s why we let you link to your dealership’s social media profiles right from your CarGurus listings.

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Think Auto 2019 recap

Posted by Meg Bernazzani on July 3, 2019

Last week, one of our Gurus, Audrey, had the chance to attend Google’s Think Auto 2019. The event was packed with interesting insights and takeaways for those in the automotive industry. One interesting topic that came up was the idea that changing customer desires and technological disruption are pushing the Canadian automotive industry to a competitive tipping point. In other words, to win in today’s market, dealers need to make data their competitive advantage.

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Topics: industry insights, trends

Industry Pulse: analyzing the changing ZEV landscape in Canada

Posted by Meg Bernazzani on June 20, 2019

At CarGurus, we’re always looking for ways to share more industry insights with our valued dealers. Today, our Director of Automotive Industry and Economic Analysis, George Augustaitis, takes a look at the ZEV landscape in Canada.

The Chevrolet Bolt and Nissan Leaf are poised to lead EV market in Canada

The Chevrolet Bolt and Nissan Leaf brands are both primed to take advantage of the new federal ZEV credit in Canada. Both vehicles are produced in the US and the days’ worth of supply for both vehicles is over 100. As of April 2019, Chevrolet Bolt had 191-days’ worth of supply and the Nissan Leaf had 128, meaning the US is well stocked and both OEMs can focus on shipping inventory to meet demand in Canada created by the ZEV federal program. This creates the fundamental base that will allow the brands to act quickly and take advantage of early demand of the ZEV program.

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Topics: CarGurus data, industry insights, industry pulse, trends

CG x Virtual Dealer Insights Summit is back with new insights and tips for dealers

Posted by Meg Bernazzani on June 17, 2019

We’re excited to share that we’ll be hosting our second annual CG x Virtual Dealer Insights Summit on July 17 from 11am to 2:30pm ET. The 3.5-hour dealer education summit is designed specifically for busy car dealers looking to learn how digital can help boost their bottom line.

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Topics: CarGurus events

Announcing Navigate 2019: CarGurus’ first-ever automotive conference

Posted by Meg Bernazzani on June 10, 2019

It’s official: Navigate 2019 is coming to Boston, Massachusetts! In October, hundreds of car dealers, partners, and industry experts will converge at the Hynes Convention Center for two days of inspiring discussions, educational sessions, networking, and more.

Designed specifically for car dealers determined to sell more cars, we’ll share everything from actionable marketing tactics to high-level strategies from industry executives. Navigate will give you all the information you need to accelerate growth at your dealership.

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Topics: CarGurus events, CarGurus news, Navigate

A dealer’s guide to car photography

Posted by Meg Bernazzani on May 29, 2019

There is no underestimating the value of high-quality car photography. Customers can tell a lot about your dealership from your advertising images, which are often the first impression a customer gets of a car.

New models benefit from polished manufacturer stock shots, while used vehicles don’t enjoy the same luxury and require a bit more effort. Get it right though, and you immediately showcase the car’s best qualities in plenty of detail, immeasurably boosting your chance of a sale.

However, photography is easy to get wrong–and a lot of businesses do exactly that. A lack of know-how or the scramble to get images online frequently leads to poor-quality shots that leave the viewer unclear about what they’re looking at and questioning the dealership’s professionalism. If you want to sell more cars, then you can’t cut corners with photography. If you have the budget for a professional then go for it–but handling your pictures in-house is perfectly doable whether you’re a veteran photographer or a novice with a smartphone.

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Topics: Marketing tips