Topic: CarGurus news
As dealerships begin to get back to business, we realize it’s more important than ever that we support our dealer partners, which is why the CarGurus Product teams have been hard at work building new features and product updates. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
We want to highlight the key initiatives our Consumer Marketing team are working on to drive consumer adoption of the vital Contactless Services dealers like you are providing right now.
We’ve added an onsite banner on cargurus.com that promotes safer shopping with CarGurus. Shoppers will also see an expandable modal window on the homepage explaining the new filters and what they mean.
While our workspaces may look a little different these days, the CarGurus Product teams are continuing to build new features and product updates that matter to our dealer partners. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.
The COVID-19 pandemic is rapidly reshaping our daily lives and we continue to be impressed by the creative ways our dealer partners are evolving their businesses in this new environment. Now, more than ever, our Engineering and Product teams at CarGurus are working hard to develop products to support dealers and continue connecting them with shoppers.
Starting today, CarGurus customers can highlight any contactless services that their dealership is offering directly on CarGurus. Shoppers can filter their search results based on five contactless services:
We’re launching a new look to the CarGurus Search Results Page (SRP) this week that will improve shopper engagement.
Search results on the desktop experience will be shown in tiles, allowing for a larger photo, and direct lead and phone connections from the SRP. The new layout improves the likelihood that a shopper submits a lead—resulting in more leads from more shoppers.
As part of our ongoing commitment to partner with our customers during this crisis, we wanted to let you know that we are extending our 50% discount for all dealer customers through May.
The details are exactly the same as they were in April: you don’t need to ask for it, it will apply to all subscription services provided in May, and you’ll continue to receive your full level of CarGurus service. It’s part of our dedication to doing what we can to help you navigate your way through this situation and back to normal business operations.
It’s worth mentioning that those normal business operations will return. In fact, we’re still seeing considerable shopping activity in our Canadian marketplace, and it’s possible that we’ll see a surge of car buying activity when dealerships reopen and those customers regain their confidence. The pent-up demand for vehicles will still be there, and dealerships who start building a pipeline through digital marketing and relationship-building now will be better positioned to take advantage of it.
The value of being named a CarGurus Top Rated Dealer doesn’t have to end once you hang your plaque on the wall. Promoting your Top Rated Dealer status throughout your marketing activities tells shoppers that you’re committed to exceptional customer service and satisfaction. It’s a differentiator that will help you stand out against the competition down the street. Here are a handful of ways you can leverage your CarGurus Top Rated Dealer award throughout the year:
Buying a car in 2020 looks very different than it did 10 years ago. Thanks to the overload of options, car shoppers are uncertain about key decisions, such as where to buy. According to our 2019 Buyer Insight Report, most buyers (73%) research and compare exhaustively. Even after all that research, 72% of buyers report that they were uncertain or changed their mind about the dealership they bought their vehicle from.
The decision to choose one dealership over another is influenced by several factors—one of the most important being transparency. Dealer reviews provide the transparency shoppers need to make informed an informed decision about where to buy. Transparent dealers are trusted dealers—they’re our Top Rated Dealers. Here are three quick ways to manage your reputation and build trust in your dealership:
Today’s the day! Congratulations to all the dealers recognized as winners of the 4th annual CarGurus Top Rated Dealer Awards. Based on real car shoppers’ reviews across Canada, this award celebrates an exclusive group of car dealers for their exceptional service and commitment to customer satisfaction. Each dealer in this group had an average dealer rating of 4.5 stars or higher in 2019.
We hope you have your calendars marked for Navigate, CarGurus’ first-ever automotive conference coming this October.
This one-of-a-kind event is designed for dealers and is sure to become the go-to place to get inspired and gain valuable industry insights, year after year. We’ve got an outstanding agenda planned, networking opportunities galore, and we’re thrilled to announce a new wave of top-notch speakers at Navigate. They come from some of the most recognizable brands and others that are pushing the envelope in marketing and sales.