Topic: digital marketing

5 tips for writing compelling copy for online automotive ads

Posted by Meg Bernazzani on December 18, 2018

In the past several years, there’s been a surge in digital advertising spend in the automotive industry. And eMarketer forecasts that consistent, double-digit growth in digital ad spending will continue through 2021.

Yet all too often, dealerships treat the copy in their advertising as an afterthought. They toss in a few keywords, check the grammar, and hit publish. But copy is important—words matter!—and it should be treated that way.

We’ve put together some of the top tips for writing ad copy to help your dealership get the greatest ROI from online ads.

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Topics: advertising copy, digital marketing, Marketing tips

What sets great dealers apart: 3 social media metrics you need to track to understand your campaign’s success

Posted by Meg Bernazzani on December 6, 2018

Maintaining a strong social media presence is essential in today’s business world. While it might seem simple to figure out how well you’re doing, there is more to it than just looking at how many likes and followers you have.

Likes, shares, and comments all contribute to social media success, but on their own, they don’t tell the full story. When we boil it down, there are three key areas to look at when we talk about social media metrics. In this article, we’re going to give you the rundown on all of them: what to look at, which numbers to pay attention to, and how to improve those numbers if they aren’t where they should be.

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Topics: digital marketing, social media

Tips for making your content more effective as a marketing tool

Posted by Meg Bernazzani on October 31, 2018

Effective dealership websites aren’t just lists of inventory. They’re full of useful information and advice, which attracts web traffic and ultimately generates more sales leads. The best way to create worthwhile content is through consistent and up-to-date blogging.

Here are a few blogging tips you can use to increase traffic to your dealership website—and boost your sales!

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Topics: blog, digital marketing

What sets great car dealers apart: key website metrics to track to ensure success

Posted by CarGurus Admin on September 13, 2018

A website is an essential tool for generating leads, building your subscriber list, and raising brand awareness. But are you sure you’re looking at the right metrics to determine how well you’re doing?

Google Analytics can provide loads of data on all kinds of metrics, but some provide more value than others. Of all the dozens of different KPIs (Key Performance Indicators) you can look at, it’s best to narrow it down to at least five metrics which give you the most insight into how effective your dealership’s website is at converting visitors into paying customers.

While things like social media Likes and total page views are nice to know, seeing high numbers there might not do much more than stroke your ego a little bit. Here are the five most important website performance metrics for car dealerships that will actually help you grow your audience.

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Topics: digital marketing, metrics, websites

Why every dealership should embrace mobile marketing

Posted by Amylou McBride on August 2, 2018

In 2019, Canadians are projected to spend more time viewing media on mobile than desktop for the first time, according to eMarketer. Mobile puts a wealth of information at shoppers’ fingertips, and it is disrupting the way people find and engage with brands throughout their buying journey.

To connect with these potential customers, your dealership needs to invest in an effective mobile marketing strategy. Mobile marketing goes beyond email marketing—it brings your inventory to your buyer’s mobile devices and makes all of your content easily accessible. If your business is not marketing effectively on mobile, it’s missing its chance to stay competitive and reach shoppers where they feel comfortable.

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Topics: digital marketing, mobile, mobile marketing

Automation makes digital marketing easy and effective for forward-thinking dealers

Posted by Meg Bernazzani on July 27, 2018

Marketing automation turns browsers into potential buyers—while dealers get on with other business

Like other time-pressed small businesses, dealerships naturally worry that running a digital marketing strategy properly might take resources they don’t have, and that doing it badly might be worse than not doing it at all. The answer is to let technology take on the heavy lifting. Marketing automation tools put efficient and effective lead nurturing within easy reach of all dealers, allowing them to boost customer engagement—and ultimately sales—without undermining other areas of business.

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Topics: automation, digital marketing, Marketing tips

Is your email marketing working? 5 key metrics you should be measuring

Posted by Meg Bernazzani on June 27, 2018

A good email marketing campaign can drive sales and engagement. But how do you measure how well you’re doing?

There’s a lot to learn when it comes to email marketing. It is a relatively cheap channel that allows you to reach a large number of people, and it’s highly effective at driving revenue—revenue contribution from email marketing represents more than 20% of overall revenue for many companies. By using techniques like segmentation, data analytics, and customized content, you can optimize your email marketing campaigns to greatly improve customer engagement, strengthen your brand image, and reach new potential customers.

As we discovered in our article on email marketing tips, there are many things you can do to make your campaigns more successful. In this piece, we’ll dive into the metrics you should be tracking to measure and evaluate the impact of those changes. Some metrics are more valuable than others and some metrics might sound useful, but on their own, don’t offer much insight. For example, you might think that your Open Rate is a good indicator of success, but just because someone opens your email does not necessarily mean they’re reading it.

Let’s take a look at five important metrics you should be paying attention to when measuring your email marketing efforts.

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Topics: digital marketing, email marketing, Marketing tips

5 essential tips for effective email marketing

Posted by CarGurus Admin on June 20, 2018

Email marketing offers dealers the opportunity to engage with more potential customers

With 225 billion emails being sent every day, it’s safe to say that email is a powerful form of communication with massive marketing potential. Email marketing also boasts an exceptionally high ROI, with 83% growth from 2015–2017 according to the Salesforce State of Marketing report.

The numbers send a clear message: you should be using email marketing as a way to boost sales and draw more customers to your dealership, both online and on foot. In this article, we’ll discover five actionable items to make your email marketing campaigns more impactful.

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Topics: digital marketing, email marketing, Marketing tips

Dealers who create content ramp up authority, trust, and sales

Posted by Meg Bernazzani on May 30, 2018

Good content gives you a trustworthy voice—and makes you stand out from the crowd

Creating your own content can transform you from one dealer among many into a trusted industry voice, helping to reassure potential buyers of your credibility and expertise. Engage your audience with video, graphics and images, as well as words. It’s all a lot easier than you might think.

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Topics: content creation, digital marketing