Topic: Google Ads

Google Ads to remove average position metric

Posted by Meg Bernazzani on September 30, 2019

Since Google Ads (formerly called Adwords) launched, the average position metric has been a key performance indicator for many marketers. If you produce or receive Google Ads reports, then you’ve probably seen this metric.

But, as of today, September 30, 2019, Google Ads is sunsetting the metric. Since it’s one of the oldest and most popular metrics among users, we thought we’d brief you on the update. Here’s everything you need to know about the change.

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Topics: Google Ads, metrics, paid search, search engine marketing