Topic: IMV

What sets CarGurus apart from the competition in Canada

Posted by Meg Bernazzani on September 26, 2019

Purchasing a used car can be a stressful experience, especially when you’re unsure of the car’s exact value. Still, used car sales continue to grow at a faster pace than new car sales in Canada. Experts say affordability, as compared to new cars, as well as the higher quality and increased reliability of used cars in today’s market are driving this trend.

New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. In fact, a recent study showed 90% of Canadians go online to research their next car purchase, and 87% say that a positive experience on a website influences their purchase decision—that’s where CarGurus has the advantage.

Car shopping on CarGurus is simple and user-friendly. We make it easy for consumers to find great deals from top-rated dealers. Our focus on transparency and efficiency results in informed, engaged shoppers that drive results for dealers.

Read more
Topics: CarGurus, IMV, sales, transparency

How technology is helping used car dealers earn trust and stay competitive

Posted by CarGurus Admin on April 4, 2018

Putting the consumer first is a win-win for customers and dealers

Purchasing a used car can be a nerve-wracking experience, especially when you’re unsure of the car’s exact value. Still, used car sales are growing at a faster pace than new car sales in Canada. Experts say affordability, as compared to new cars, as well as the higher quality and increased reliability of used cars in today’s market are driving this trend.

New technology, including what’s offered through third-party marketplaces, is also playing a big role by helping to make the used car buying experience easier and more transparent. A recent study showed 90% of Canadians go online to research their next car purchase, and 87% say that a positive experience on a website influences their purchase decision—highlighting the need for car dealers to focus more on engaging consumers through online channels.

Third-party marketplaces in particular work well because they put the customer’s needs first by providing detailed vehicle information and comparison tools. The best sites provide price comparisons, allow shoppers to sort cars by value, and make it easy for users to see unbiased dealer reviews after they’ve drilled down to the cars that match their budget and taste. A recent survey conducted by CarGurus shows 85% of participants wouldn’t buy a car without independent information about its market value.*

Read more
Topics: CarGurus info, IMV