Topic: Navigate

Navigate 2019: Fireside chat with CarGurus CEO Langley Steinert

Posted by Sarah Pekala on January 20, 2020

“I didn’t think customers were going to buy a used car sight unseen. I really didn’t. I thought, there’s no way that’s going to happen. I’m happy to say I was wrong. And it’s not just a small trend, it’s a big trend.”

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Topics: CarGurus events, dealer, industry insights, Navigate, video

Top dealer resources, stories, and highlights of 2019

Posted by Sarah Pekala on December 16, 2019

It’s hard to believe that the decade is almost over. As we inch closer to 2020, we searched our archive to find our top five favorite dealer resources, stories, and highlights from the past year. We hope to continue sharing stories and best practices like these well into 2020.

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Topics: CarGurus, CarGurus data, customer story, Navigate, used cars

Perry Hewitt’s digital marketing strategy tips: Navigate 2019 video

Posted by Sarah Pekala on November 26, 2019

Does this statement ring true for you? Digital marketers are drowning in tactics and struggling to figure out what marketing really is—and isn’t.

Today’s marketing environment is complex, has been disrupted by technology and tools, and is constantly changing. Nodding your head? This session from our 2019 Navigate conference might help you untangle the marketing mess.

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Topics: digital marketing, Navigate, video

Takeaways from Navigate 2019: How to optimize your Google My Business listing

Posted by Sarah Pekala on November 11, 2019

mobile-first-design-navigate-cover

In the early days of the internet, websites were created with the desktop experience in mind. Mobile sites were an afterthought. Today, all websites are developed to be used on any device—desktop, mobile, or tablet—and the best websites are designed to be mobile-first.

Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at last month’s Navigate conference on the importance of creating a dealership web experience that’s mobile first. In their presentation, Why Mobile First Design is Mission-Critical to Your Dealership Success, Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices. You can download their entire presentation deck here.

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Topics: digital marketing, Navigate, search engine marketing

Guy Kawasaki’s 7 lessons for car dealers: Navigate 2019

Posted by Sarah Pekala on October 31, 2019

Guy-Kawasaki-photo

Last week, marketing leader and author Guy Kawasaki took the stage at CarGurus Navigate to a room packed with dealers and auto industry partners. In his presentation The Art of Enchantment, Guy shared the specific things individuals and businesses can do to change people’s hearts, minds, and actions.

At the end of the presentation, Guy gave direct advice to the dealers in the room—something he admitted he doesn’t often do during large keynote presentations at other events. He explained, where you influence, enchant, and persuade people is at the intersection of “unique” and “valuable.”

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Topics: CarGurus events, dealers, Navigate

Highlights from CarGurus Navigate

Posted by Sarah Pekala on October 25, 2019

And just like that, CarGurus’ first ever Navigate automotive conference has ended! Over the course of two inspiring days, almost 400 dealers, industry partners, and auto experts representing 28 U.S. states and four countries, gathered at Boston’s Hynes Convention Center to share ideas and grow their businesses. To everyone who attended this year’s first-ever Navigate conference—thank you, and see you next year! 

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Topics: CarGurus events, Navigate

Your ultimate guide to attending Navigate

Posted by Meg Bernazzani on October 9, 2019

We can’t believe CarGurus’ inaugural automotive conference, Navigate, is right around the corner. Soon, dealers from around the world will be here taking it all in: inspiring keynotes and spotlights, highly-actionable takeaways in every breakout session, and a jam-packed Innovation Hall.

Before you pack your bags and head to Boston, Massachusetts though, read this guide so you can get the most out of Navigate.

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Topics: CarGurus events, Navigate

Hear from dealers and speakers: Why Navigate?

Posted by Meg Bernazzani on September 23, 2019

navigate-promo-video

Join hundreds of dealers, partners, and industry experts at Navigate in Boston this October 22-23. Navigate is your ticket to actionable marketing tactics, game-changing strategies, and unparalleled inspiration that will help you take your dealership to the next level. Not convinced? Here’s what dealers and speakers attending this new kind of auto conference are most looking forward to:

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Topics: CarGurus events, Navigate

Convince your boss to let you attend Navigate in 4 easy steps

Posted by Meg Bernazzani on August 29, 2019

You’re convinced that you want to attend Navigate 2019, and you know just how much value you’ll get out of it. Now it’s time to convince your boss.

Most managers will be focused on the cost of attending—both the dollars and the time—so you’ll need to focus on why the investment is worth it. We’ve got you covered though! Use these four tips to make the conversation a bit easier and persuade your boss to let you attend:

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Topics: CarGurus events, Navigate

Next wave of Navigate speakers announced: hear from leaders at TripAdvisor, Google, and more

Posted by Meg Bernazzani on August 8, 2019

We hope you have your calendars marked for Navigate, CarGurus’ first-ever automotive conference coming this October.

This one-of-a-kind event is designed for dealers and is sure to become the go-to place to get inspired and gain valuable industry insights, year after year. We’ve got an outstanding agenda planned, networking opportunities galore, and we’re thrilled to announce a new wave of top-notch speakers at Navigate. They come from some of the most recognizable brands and others that are pushing the envelope in marketing and sales.

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Topics: CarGurus events, CarGurus news, Navigate