Topic: search engine marketing

Takeaways from Navigate 2019: How to optimize your Google My Business listing

Posted by Sarah Pekala on November 11, 2019

mobile-first-design-navigate-cover

In the early days of the internet, websites were created with the desktop experience in mind. Mobile sites were an afterthought. Today, all websites are developed to be used on any device—desktop, mobile, or tablet—and the best websites are designed to be mobile-first.

Justin Brun and Ben Koller, co-founders of Dynamic Beacon, presented at last month’s Navigate conference on the importance of creating a dealership web experience that’s mobile first. In their presentation, Why Mobile First Design is Mission-Critical to Your Dealership Success, Justin and Ben cover tips and tactics for improving your dealership’s web presence—from optimizing your website for mobile, to mobile email best practices. You can download their entire presentation deck here.

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Topics: digital marketing, Navigate, search engine marketing

Google Ads to remove average position metric

Posted by Meg Bernazzani on September 30, 2019

Since Google Ads (formerly called Adwords) launched, the average position metric has been a key performance indicator for many marketers. If you produce or receive Google Ads reports, then you’ve probably seen this metric.

But, as of today, September 30, 2019, Google Ads is sunsetting the metric. Since it’s one of the oldest and most popular metrics among users, we thought we’d brief you on the update. Here’s everything you need to know about the change.

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Topics: Google Ads, metrics, paid search, search engine marketing