What’s new at CarGurus? Quarterly product update

Posted by Meg Bernazzani on June 24, 2020

As dealerships begin to get back to business, we realize it’s more important than ever that we support our dealer partners, which is why the CarGurus Product teams have been hard at work building new features and product updates. Here are the key CarGurus product improvements you can expect now, and in the weeks to come.

Improvements to the CarGurus Dealer Dashboard

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After launching an improved Pricing Tool in April, we have continued to develop valuable improvements to our dealer experience. Beginning July 1, CarGurus customers will have access to Price Publishing, which allows you to update and publish prices on vehicles directly to ca.cargurus.com from the CarGurus Pricing Tool.

Learn more about Price Publishing. 

Additionally, an improved Market Analysis tool will be available in the CarGurus Dealer Dashboard in early July. The update addresses dealer feedback and will include:

  • Ability to adjust the radius from your dealership for data in the tool
  • VDP activity and most viewed years and trims in your market
  • Current local units and average selling time in your market
  • CarGurus deal rating breakdowns by vehicle model in your market

Dealers will be able to access the original Market Analysis tool during the launch.

CarGurus VDP Layout Test

As part of ongoing efforts to improve the shopper experience, you may see new VDP layouts being tested, with an emphasis on larger photos to increase lead conversion rates.

Introducing CarGurus Delivery Indicator

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Introducing CarGurus Delivery Indicator, an opportunity to sell your vehicles to shoppers across the nation. Expand your reach and grow shopper interactions by showing your vehicles as results in searches made by shoppers outside of your local market, when there are few local matches.

Learn how to succeed with Delivery.

Questions? Call your rep at 1-800-CARGURUS.

Topics: CarGurus news, delivery, market analysis tool, Pricing Tool, product updates