How to Add 3rd Party Validation to your Own Website


The price validation that brings customers to CarGurus can now enhance your own dealership website. Price information is the main reason car shoppers visit third-party websites like CarGurus because price transparency makes the consumer feel more confident about the car-buying process. With deal rating badges, you can add CarGurus’ “Fair”, “Good”, and “Great” price ratings to your site and make your visitors more confident in the prices you offer.

Every dealer on CarGurus, including those on the Basic Listings platform, has access to these free badges. Watch this brief video to learn how to easily add Deal Rating Badges to your site.