Understanding the CarGurus Shopper


The modern car buying journey provides dealers with many opportunities to connect with and influence shoppers. The secret to reaching these potential customers is investing in sites that have serious shoppers at every stage of the journey. With millions of engaged and ready-to-buy shoppers, CarGurus is the fastest growing auto shopping site in Canada—and an ideal partner for success.

Check out our new 2018 audience profile for a detailed analysis of the CarGurus shopper, the disconnected buying journey, and how you can connect with them at every stage.